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You’re Losing Deals
(and Don’t Know Why).

Hindsight analyzes every deal to identify exactly why you win or lose, and what you can do about it.

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See How it Works

Trusted By

"Hindsight provides us with a comprehensive 360-degree view of both won and lost deals. It helps us understand the 'why' behind each deal, whether it's competition, sales execution, pricing, product gaps, or anything else. It fills in the gaps where our CRM data and call transcripts don’t cut it.”
Tye Davis
Sr. Manager, Product Marketing - Competitive
"What sets Hindsight apart is its ability to bring together all our scattered competitive data and transform it into coherent, actionable intelligence. Hindsight does the heavy lifting of synthesizing unstructured data so we can focus on making informed strategic decisions."
Walter Braun
Product Marketing
"Hindsight helps us run a consistent win-loss process without manual work. We get high-quality insights straight from the field and turn them into dashboards and insights that drive our strategy and help reps win more."
Travis Allred
VP of Commercial Operations
"Our market is competitive. Hindsight gives us real visibility into how competitors show up in deals and what they're doing in the market. The time savings and clarity on why we win or lose helps us stay sharp and ahead of the competition."
Amanda Puzin
VP of Sales
"Hindsight's insights engine enhances our sales intel. The platform adapts to our product, competitor, and decision driver taxonomy, allowing us to understand the specific factors influencing deals. Moving from anecdotes to data has changed how we approach planning."
Vander Guerrero
COO

"Hindsight provides us with a comprehensive 360-degree view of both won and lost deals. It helps us understand the 'why' behind each deal, whether it's competition, sales execution, pricing, product gaps, or anything else. It fills in the gaps where our CRM data and call transcripts don’t cut it.”
Tye Davis
Sr. Manager, Product Marketing - Competitive
"What sets Hindsight apart is its ability to bring together all our scattered competitive data and transform it into coherent, actionable intelligence. Hindsight does the heavy lifting of synthesizing unstructured data so we can focus on making informed strategic decisions."
Walter Braun
Product Marketing
"Hindsight helps us run a consistent win-loss process without manual work. We get high-quality insights straight from the field and turn them into dashboards and insights that drive our strategy and help reps win more."
Travis Allred
VP of Commercial Operations
"Our market is competitive. Hindsight gives us real visibility into how competitors show up in deals and what they're doing in the market. The time savings and clarity on why we win or lose helps us stay sharp and ahead of the competition."
Amanda Puzin
VP of Sales
"Hindsight's insights engine enhances our sales intel. The platform adapts to our product, competitor, and decision driver taxonomy, allowing us to understand the specific factors influencing deals. Moving from anecdotes to data has changed how we approach planning."
Vander Guerrero
COO

Loved By GTM Leaders

See how clear data and strategic insights help GTM leaders stay ahead

Tye Davis
Sr. Manager, Product Marketing - Competitive
"Hindsight provides us with a comprehensive 360-degree view of both won and lost deals. It helps us understand the 'why' behind each deal, whether it's competition, sales execution, pricing, product gaps, or anything else. It fills in the gaps where our CRM data and call transcripts don’t cut it.”
Walter Braun
Product Marketing
"What sets Hindsight apart is its ability to bring together all our scattered competitive data and transform it into coherent, actionable intelligence. Hindsight does the heavy lifting of synthesizing unstructured data so we can focus on making informed strategic decisions."
Travis Allred
VP of Commercial Operations
"Hindsight helps us run a consistent win-loss process without manual work. We get high-quality insights straight from the field and turn them into dashboards and insights that drive our strategy and help reps win more."
Amanda Puzin
VP of Sales
"Our market is competitive. Hindsight gives us real visibility into how competitors show up in deals and what they're doing in the market. The time savings and clarity on why we win or lose helps us stay sharp and ahead of the competition."
Vander Guerrero
COO
"Hindsight's insights engine enhances our sales intel. The platform adapts to our product, competitor, and decision driver taxonomy, allowing us to understand the specific factors influencing deals. Moving from anecdotes to data has changed how we approach planning."

Tye Davis
Sr. Manager, Product Marketing - Competitive
"Hindsight provides us with a comprehensive 360-degree view of both won and lost deals. It helps us understand the 'why' behind each deal, whether it's competition, sales execution, pricing, product gaps, or anything else. It fills in the gaps where our CRM data and call transcripts don’t cut it.”
Walter Braun
Product Marketing
"What sets Hindsight apart is its ability to bring together all our scattered competitive data and transform it into coherent, actionable intelligence. Hindsight does the heavy lifting of synthesizing unstructured data so we can focus on making informed strategic decisions."
Travis Allred
VP of Commercial Operations
"Hindsight helps us run a consistent win-loss process without manual work. We get high-quality insights straight from the field and turn them into dashboards and insights that drive our strategy and help reps win more."
Amanda Puzin
VP of Sales
"Our market is competitive. Hindsight gives us real visibility into how competitors show up in deals and what they're doing in the market. The time savings and clarity on why we win or lose helps us stay sharp and ahead of the competition."
Vander Guerrero
COO
"Hindsight's insights engine enhances our sales intel. The platform adapts to our product, competitor, and decision driver taxonomy, allowing us to understand the specific factors influencing deals. Moving from anecdotes to data has changed how we approach planning."

Tye Davis
Sr. Manager, Product Marketing - Competitive
"Hindsight provides us with a comprehensive 360-degree view of both won and lost deals. It helps us understand the 'why' behind each deal, whether it's competition, sales execution, pricing, product gaps, or anything else. It fills in the gaps where our CRM data and call transcripts don’t cut it.”
Walter Braun
Product Marketing
"What sets Hindsight apart is its ability to bring together all our scattered competitive data and transform it into coherent, actionable intelligence. Hindsight does the heavy lifting of synthesizing unstructured data so we can focus on making informed strategic decisions."
Travis Allred
VP of Commercial Operations
"Hindsight helps us run a consistent win-loss process without manual work. We get high-quality insights straight from the field and turn them into dashboards and insights that drive our strategy and help reps win more."
Amanda Puzin
VP of Sales
"Our market is competitive. Hindsight gives us real visibility into how competitors show up in deals and what they're doing in the market. The time savings and clarity on why we win or lose helps us stay sharp and ahead of the competition."
Vander Guerrero
COO
"Hindsight's insights engine enhances our sales intel. The platform adapts to our product, competitor, and decision driver taxonomy, allowing us to understand the specific factors influencing deals. Moving from anecdotes to data has changed how we approach planning."

Insights Platform

Bad Win-Loss Data? There's a smarter way.

Hindsight's AI helps you review every call, deal, email, and interview to identify what's impacting growth and win rate. Take a targeted, data-driven approach to increasing win rates - without relying on anecdotes, biased CRM data, and stale or incomplete data.

Win-Loss Insights

Go beyond anecdotal rep notes and discover repeatable themes in your closed-won and closed-lost deals. Segment insights by persona, deal type, competitor, or product line — and tie them to revenue impact.

Explore Deal Insights >

Competitive Insights

Track competitive market trends across your sales calls, interviews, and Slack. Be the first to know when a competitor becomes a threat — and the top reasons you're winning or losing.

Explore Competitive Insights >

Win-Loss Interviews

Use AI-guided interviews to collect actionable feedback from your sales team and prospects when deal insights are still fresh. Replace unhelpful select menus and notes with in-depth feedback at scale.

Explore Win-Loss Interviews >

Insights and Enablement

Win-Loss, Competitive, and Product dashboards identify key trends for decision makers, fast. Chat with that data to instantly answer questions and create insight-driven collateral and coaching.

Explore Enablement >