Hindsight

Win back the deals you lost.

Hindsight finds which closed-lost deals are still winnable, tells your reps why — and hands them the play to win them back.

Backed byY Combinator
LaunchDarkly
Ironclad
Simpro
PurpleLab
Amplitude
Fathom
LaunchDarkly
Ironclad
Simpro
PurpleLab
Amplitude
Fathom

Winnable revenue is already in your CRM. But reps don't know where it is, or how to win it.

We’d lose a $400k deal and the CRM would say “client not interested.”
Travis Allred
Travis AllredVP Commercial Ops, PurpleLab
Read the case study →
75%
of CRM loss reasons are wrong
SalesforceOpportunity
Closed Lost
AccountVantage Labs
Amount$128,000
Loss Reason
Unknown
Pricing
Product
Unknown
Rep’s guess — usually wrong
Generic nurture
Email 1 — “Just checking in”
Email 2 — Case study
Email 3 — “Still interested?”
Everyone gets the same drip.

From write-off to win-back.

The right play, at the right time, tailored for every winnable deal. Powered by Hindsight’s win-loss analysis AI.

01

Connect.

CRM, calls, emails — plus Hindsight's own buyer interviews. Integrate and analyze your deal context to avoid guesswork.

02

Find the truth.

The real decision drivers behind every deal, scored across dozens of dimensions — competitors, product fit, pricing, execution.

03

Route and run.

Winnable deals, ranked and routed to the rep in Slack, with the play to win them back. One click.

Connect
SalesforceSalesforce
GongGong
EmailEmail
+ more
Hindsight interviews
Buyer truth that isn’t in any tool
Proprietary
Deal Review · Meridian Health98% confidence
CRMPricing
BuyerMissing integration
Product fit 4/5Customer fit 5/5Winnable
Hindsight
HindsightApp
Slack

Winnable: Meridian Health $240K

Lost on a missing QuickBooks integration — now shipped.

Play: Casual note: “The QuickBooks connector you needed is live — worth a fresh look?”

DraftSnooze

Generic re-engagement gets ignored. Precise, personalized plays work.

Hindsight fills in what’s missing from your CRM — the real reason, the competitor, the objection, what’s changed — so you can target the exact segment and personalize every play to the deal.

1 · Find the segment
You

which deals could we have won but lost to a missing Snowflake integration?

Hindsight

Plan: Find Closed Lost deals where the blocker was a missing Snowflake integration, then segment by fit and value.

Deal Search Agent1 action

Plan: Filter Closed Lost · integration gap · Snowflake, rank by customer fit.

Found 14 deal(s)
Hindsight read that as
Salesforcestatus= Closed LostSalesforcetype= New BusinessHindsightloss reason= integration gapHindsightfeature= SnowflakeHindsightcustomer fit≥ 4
14 deals found · $1.8M Add to play
Vantage Labs$128K
feature gapSnowflakefit 4.6
Northwind$86K
feature gapSnowflakefit 4.8
Corso Health$310K
feature gapSnowflakefit 4.2
Brightwave$94K
feature gapSnowflakefit 4.5
Helio Logistics$172K
feature gapSnowflakefit 4.9
Pavewise$64K
feature gapSnowflakefit 4.3
+8 more
Ask anything…
2 · Personalize the play
Vantage Labs · $128K98% confidence
What the evidence says
Salesforce
Salesforce

Loss reason: Unknown — note: “buyer went quiet after demo.”

Gong call
Gong call

“Does this plug into Snowflake? What would that require on our end?”

Buyer interview
Buyer interview

“We loved the product — the missing Snowflake sync was the dealbreaker.”

Real reasonMissing Snowflake integration✓ shipped Q2
Hindsight
HindsightApp
Slack

Winnable: Vantage Labs $128K

Lost on a missing Snowflake integration — now shipped.

Play: Casual note: “The Snowflake sync you flagged is live — worth a fresh look?”

DraftSnooze

Re-engage is the first play.
Not the last.

The same corrected record runs win-back, renewal-risk, and upsell plays — and it’s queryable by your AI via MCP and API. Your GTM team gets AI-ready, without the slop or the leaks.

Renewals

Surface renewal risk early, with the evidence behind it.

Win-loss reporting

Why you win and lose — verified, not CRM guesswork.

Competitive intelligence

Live battlecards from real deal outcomes.

Coaching

Rep-level insight grounded in what actually closed.

Connect via MCP & API
ClaudeOpenAISlack
Hindsight structures data on every opportunity and tells us what actually wins deals. The impact in just a few months has been pretty incredible.
Toby Laforest
Toby LaforestSr. Director of Market Insights, Ironclad
Read the case study →

Revenue teams win more with Hindsight.

+10%
Simpro
win rate in a quarter
$7M
PurpleLab
product gaps surfaced
+12%
LaunchDarkly
competitive win rate
We used to rely on CRM notes, which gave us a fragmented picture of why deals were won or lost. Hindsight helps our sellers us what's actually working in other deals
Jason Bonhert
Jason BonhertSr. PMM — Simpro Group
Read the case study →
LaunchDarkly
Ironclad
Simpro
PurpleLab
Amplitude
Fathom

One corrected record per deal. Everything runs on it.

Analyze

the engine

AI-Powered Win-Loss Analysis to drive better decisions.

Explore Analyze

Compete

arm the rep

Arm reps to win the next deal, grounded in real buyer evidence, in Slack.

Explore Compete

Interviews

proprietary truth

The reasons that never made it onto the call — captured straight from the buyer.

Explore Interviews

See what’s hiding in your closed-lost pipeline.

A free audit of your lost deals — results usually within 48 hours. We’ll show you which are still winnable, and why.