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How to Start Tracking Win-Loss Reasons in HubSpot (Step-by-Step Guide)

Jan 13, 2025

Written by

Ani Gottiparthy

In this blog post, we break down how RevOps teams can set up HubSpot to track win-loss reasons effectively and drive actionable insights. With clear, step-by-step instructions, we show you how to optimize your CRM for meaningful data collection and visualization, ensuring your sales team is equipped for success.

You’ll learn:

  1. How to create the right properties in HubSpot for tracking win-loss reasons, including setting up standardized fields that ensure consistency.

  2. How to balance efficiency and detail by designing fields that are quick for reps to fill out while capturing enough context for meaningful insights.

  3. How to make win-loss fields mandatory before deals can be closed, ensuring your data remains complete and reliable.

  4. How to visualize win-loss trends using HubSpot’s reporting tools, enabling you to easily spot patterns and opportunities.


For teams looking for deeper insights and automation, check out Hindsight, a powerful tool for complete win-loss analysis. From structured buyer feedback to actionable dashboards, Hindsight helps teams align strategies with buyer needs.

Click through to follow the demo and start transforming your win-loss tracking process today!

Start learning from
closed deals

Improve your product roadmap, sales processes, and competitive positioning with AI-powered Win Loss Analysis

Start learning from
closed deals

Improve your product roadmap, sales processes, and competitive positioning with AI-powered Win Loss Analysis

Start learning from
closed deals

Improve your product roadmap, sales processes, and competitive positioning with AI-powered Win Loss Analysis

Start learning from
closed deals

Improve your product roadmap, sales processes, and competitive positioning with AI-powered Win Loss Analysis