We just launched Feature Comparisons in Hindsight—a faster, AI-powered way to run detailed, technical comparisons of your product against competitors. No more scattered notes, late-night docs research, or endless Slack threads with your PM.

What it is

Feature Comparisons give you structured, side-by-side breakdowns of how you and your competitors stack up—commonly known as Harvey Ball charts. But unlike static slides, Hindsight uses AI to generate and keep them up-to-date automatically.

Built on an AI Spreadsheet for CI

This isn’t a static doc or slide—you’re working inside an AI-powered spreadsheet purpose-built for competitive research.

• Add rows for each feature you want to compare.

• Define what good looks like with detailed descriptions.

• Just hit run to have AI conduct Deep Research and fill things out

It’s optimized for nuanced, technical comparisons and built to scale with your CI program.

How it works

You add features you care about, describe what good looks like, and our AI fills in the blanks. The system pulls intel from:

• Your Hindsight CI database

• Insights from sales calls and deal notes

• Custom web search (e.g. competitor documentation)

Each row is editable and fully sourced, so you can trace where every datapoint came from.

Why it matters

Great comparisons are powerful, but they’re a pain to maintain. Hindsight gives you:

• An AI-native interface to build and edit comparisons

• Up-to-date feature breakdowns

• Traceable sourcing

• Fully customizable inputs

Built for Every Team

• Product Marketing: Craft accurate battlecards and messaging with real technical depth.

• Sales Enablement: Train reps with clean, trusted comparisons that answer real customer questions.

• Competitive Intelligence: Automate your CI workflows and keep up with product changes.

• Product Management: Identify gaps and strengths against competitors without digging through scattered intel.

Whether you’re enabling reps, planning positioning, or preparing for a launch—this gives you the technical clarity you need, fast.

Try it out

You’ll find Feature Comparisons in the Compare tab in Hindsight. If you aren't already a user, you can try it free for 14 days!