Competitive research is extremely time-consuming - and the intel you find is often out of date by the time it reaches your sales team. Even teams with dedicated CI analysts completely miss or are slow to respond to important competitor updates, leading to losing winnable deals.

That ends today! We're excited to launch Competitive Research Agents - autonomous CI analysts that delivers fresh, relevant competitive intelligence to your sales team automatically.

How It Works

Hindsight deploys AI agents that can operate a browser. Every day, they scour the web for updates on your competitors. This includes websites, press releases, social media, forums, job boards— any source that a dedicated human analyst could access. Our models filter the noise and extract what matters.

Insights are synthesized into a structured format and continuously update your internal competitive profiles. No more stale intel or last-quarter battlecards.

What Makes This Intelligent

Traditional CI tools scrape static sources and dump raw data into a glorified news feed. Hindsight's agents reason through the information they gather and identify what it means for your competitive positioning. Instead of just collecting facts, they interpret them—surfacing implications for your positioning, pricing, feature gaps, and go-to-market moves.

And because everything is updated daily, your team is never caught flat-footed in a competitive deal.

Why It Matters

• More Wins: Sellers enter conversations prepared with fresh differentiators and timely responses to competitor moves.

• Faster Enablement: New hires ramp faster with always-current battlecards.

• Less Manual Work: Sales and enablement teams reclaim hours spent tracking competitors manually.

• Better Strategy: Leadership gains visibility into market shifts as they happen, not months later.

Real Example

One of our competitors announced a new feature and an acquisition. Within 2 hours, Hindsight

• Reported these updates along with key takeaways in our #Comp-Intel Slack channel

• Suggested updates to our Hindsight vs [X] battlecard to reflect this change

• Updated competitor's features table for easy reference

This level of detailed CI work is happening across a dozen competitors, completely autonomously.

Battlecards, Delivered Where Sellers Work

The most important output Hindsight's agents create and maintain for you is the sales battlecard. Battlecards are the go-to resource sellers use to handle objections, differentiate from competitors, and position your solution in live deals.

We turn this intelligence into real-time, actionable battlecards delivered via Slack. Your sellers can:

• Instantly pull up battlecards

• Ask questions and get answers via AI

• Upload their own intel

It’s like having a competitive analyst in every deal thread.

See It in Action

Curious how it works? Request early access to see how Hindsight can help your team stay ahead.