Hindsight

A verified, AI-ready layer on top of your GTM data.

So your agents reason over what actually happened — not raw transcripts and stale CRM fields.

Your AI is only as good as the deal data you feed it. Right now it's creating slop.

01

Fragmented

One deal lives across calls, emails, CRM notes, and docs. Never in one place.

02

Unreliable

CRM fields are incomplete; transcripts are noisy and contradictory.

03

Expensive to read

Pointing an agent at raw call data means huge token cost — and no cross-deal synthesis.

Sources in. One verified record per deal. Queryable by anything.

01 · GTM data sources

Deal data
SalesforceHubSpotGongClariOutreachGmail
Docs & knowledge
Google DriveNotionConfluence
Interviews
buyer win-loss calls
Snowflake & API
warehouse · API / webhooks

02 · The Analyze agent

Analyze

Reads every touchpoint and produces one verified record per deal.

Pipeline

AggregateCross-referenceSummarizeVectorize

Outputs

Deal Review
human-readable record
Search index
embedded · vectorized

03 · Access & consumers

MCP + REST API

research_dealsresearch_competitive_intelanalyze_deal_datapull_schemacreate_dataset

Reachable by any client

ClaudeClaude
ChatGPTChatGPT
SlackSlack
SalesforceSalesforce
HubSpotHubSpot
WorkflowsWorkflows

Scoped tools return cited answers, not raw data.

CRM write-back · bidirectional

Plug Hindsight into the AI your team already uses.

Connect over MCP to Claude, Cursor, ChatGPT — or your own agents — and ask about every deal in plain language. Cited answers, no data exports, a fraction of the tokens.

Sellers

Why are we losing to Datafold? Build me a one-pager.

The pattern across every loss, drafted into the asset.

Leaders

Why are we losing in mid-market this quarter?

Themes across every deal, with evidence.

Enablement

How can I help Jordan win more?

What winning reps do differently, pulled from real calls.

Builders

Point your own agents and internal workflows at the verified record, over MCP or REST.

Claude+Hindsight MCP

Which feature gaps cost us the most in lost deals this year?

Used Hindsight integration · loaded tools
Finding tools
Result
H
create_dataset
Result
H
analyze_deal_data
Result
Done

32 closed-lost deals · $808,516 in lost value.

Top feature gaps by impacted revenue

Salesforce Integration$342K · 9 deals
CI Workflow Automation$291K · 5 deals
AI Workflow Orchestration$130K · 7 deals

Every figure links back to the source deals — drafted into a one-pager on request.

One call, not twelve. Your AI asks Hindsight once and gets a grounded, cited answer — instead of crawling raw CRM, calls, and emails on every question.

And it's governed: user-scoped permissions mean no one queries what they shouldn't.

Your best analysis, running on its own.

01

Scheduled reports

Weekly competitive summary or product-gap report — delivered to Slack, email, or the CRM.

02

Alerts & triggers

Fire on a new closed deal, or on a schedule.

03

Auto-updating battlecards

Refresh whenever deals close against a competitor.

04

Recipe library

Start from a template or describe it in plain language. No code.

Configure WorkflowRecipe Builder
Summarize win rates, new competitor mentions, and battlecard updates from the past 7 days. Format for Slack.
Runs everyMondayat9:00 AM
Slack channel
Slack channel
#competitive-intel

The difference between AI you demo, and AI you trust.

Direct reads (Gong / SF)
Hindsight Analyze
Data quality
Raw transcripts + stale fields
Verified, cross-referenced, sourced
Scope per query
One call / record at a time
Synthesis across every deal
Agent cost
Huge token loads of raw text
Scoped tools return answers, not dumps
Trust
No evidence trail
Confidence scores + cited evidence
Output
You build the glue
Any format, CRM write-back, workflows

AI access to your deal data, without the leak risk.

User-scoped OAuth + RBAC on every call. Bidirectional, controlled CRM write-back. SOC 2 — see the full trust center for our data-handling and privacy practices.

View the trust center →

Analyze is the engine. The rest runs on it.

Analyze

the engine

The verified record per deal.

Explore Analyze

Compete

arm the rep

Arm reps to win the next deal, in Slack.

Explore Compete

Interviews

proprietary truth

Proprietary buyer truth, fed back into the record.

Explore Interviews

Connect your stack and see what your AI's been missing.

Hindsight is the deal-intelligence layer for revenue teams — and for the AI working their deals.