Your context
Connect the evidence already spread across your GTM stack without rebuilding a new data pipeline for every workflow.
Give your GTM agents your company’s experience.
Hindsight turns every opportunity into verified Deal Memory, finds relevant experience from comparable deals, and makes it available to your team and AI agents through MCP and API.
Built around how your business actually works.
Hindsight learns the language, structure, and process your company uses to sell. That shared model lets every opportunity be interpreted and compared consistently—even when buyers, reps, and systems describe the same thing differently.
Your language
Organize commercial evidence using the terms and relationships your teams actually use.
BANT rubric
DiscoveryYour process
Evaluate each opportunity in the context of the appropriate sales motion, stages, methodology, scoring criteria, and playbooks.
The platform
Connect what happened to how your business understands it.
01 · Company context
Evidence and knowledge, together.
Pipeline & activity
Accounts, opportunities, calls, emails, notes, and buyer feedback
Company knowledge
Playbooks, rubrics, battlecards, methodologies, and internal definitions
Warehouse & API
Product, billing, enrichment, and custom business data
02 · Semantic layer
One shared model of your business.
The Deal Review agent turns every deal into memories.
Each deal is classified by its products, personas, use cases, requirements, competitors, decision drivers, sales execution, and other custom dimensions.
Deal ReviewMeridian Health
Exec Summary
Meridian Health selected Frontline by Ormandy over Hindsight despite an active evaluation. The $240K ARR deal was lost primarily due to a perceived integration gap with their existing QuickBooks Online setup and concerns about migration risk. The rep marked loss reason as 'pricing' in Salesforce — buyer interviews revealed integration confidence was the real driver.
Decision Drivers
Integration ConfidenceCritical
Buyer cited the absence of a native QuickBooks connector as the deciding factor. Three separate calls referenced it unprompted.
Migration RiskMedium
Champion flagged the complexity of migrating existing job history. No migration playbook was presented during evaluation.
PricingLow
Mentioned once in email. CRM recorded this as the primary loss reason — interviews do not support that conclusion.
Scorecard
Configure Rubrics
Product Fit
3/5Sales Execution
2/5Relationship Strength
2/5Pricing Fit
4/5Competitive Perf.
2/5Messaging Fit
3/5Competitors
Frontline by Ormandy
WinnerSelected. Had incumbent advantage and a native QuickBooks integration. Positioning focused on low-friction migration.
Manual processes
EvaluatedStatus quo was considered briefly. Dismissed early — not a real competitive threat in this deal.
Features
QuickBooks Integration
Gap3Buyer required a native connector. Hindsight does not have one — this was the deal's turning point.
Service Workflow Automation
Love2Buyer was impressed by the automation demo. Not enough to overcome the integration concern.
Job & Project Management
Request2Buyer asked whether job-level deal tracking was on the roadmap. Rep did not have an answer.
Answers
Configure Prompts
Decision Maker
Persona
IT Decision MakerPrimary Needs
Native integrations with existing finance and operations stack. Low-friction onboarding with minimal disruption to active service workflows. Confidence in vendor support during migration.
Bring Deal Memory into any agent.
For builders
Point your own agents and internal workflows at the verified record, over MCP or REST — the same scoped tool calls, with user-scoped OAuth and RBAC on every request.
Read the docs →
+Hindsight MCPDraft a one-pager for the Datafold deal.
Used Hindsight integration · loaded tools
Finding tools
H
select_deal
DatafoldH
select_deal
buyer considered Acme, chose usH
search_knowledge_base
Acme vs. us · approved one-pagersDone
Drafted one-pager
Datafold — Why teams choose us over Acme
The gap Acme can't close
Native CI workflow automation, cited from 4 wins.
Proof from comparable wins
6 deals where the buyer evaluated Acme and chose us.
Objection handling: migration risk
Approved rebuttal + the reference that landed it.
Assembled from comparable wins + approved messaging — every claim cited.
Better context for every GTM agent.
Compared with agents retrieving raw GTM data through MCP, Hindsight provides reconciled, business-specific context that is smaller, more complete, and easier to apply.
50%fewer tokens
Concise Deal Memory replaces repeated retrieval and processing of raw calls, emails, and CRM records.
30%higher retrieval accuracy
Business-specific enrichment and comparable-deal matching retrieve more complete and relevant evidence.
Production-readyin two weeks
Give internal agents usable GTM context without spending six or more months building the pipelines, semantics, retrieval, and evaluation layer yourself.
*Based on Hindsight benchmark testing against agents retrieving the same underlying GTM evidence through raw MCP tools. View benchmark methodology →
The hardest part of building a GTM platform isn't the model or the workflows. It's the data underneath it.
01
Fragmented
One deal lives across calls, emails, CRM notes, and docs. Never in one place and up-to-date.
02
Unreliable
CRM fields are incomplete or inaccurate; transcripts are noisy and contradictory.
03?
Difficult to Search
None of your tools offer the search harness an agent actually needs — you have to build it.
?The difference between AI you demo, and AI you trust.
Direct reads (Gong / SF)
Hindsight Analyze
Data quality
✗Raw transcripts + stale fields
✓Verified, cross-referenced, sourced
Scope per query
✗One call / record at a time
✓Synthesis across every deal
Agent cost
✗Huge token loads of raw text
✓Scoped tools return answers, not dumps
Trust
✗No evidence trail
✓Confidence scores + cited evidence
Output
✗You build the glue
✓Any format, CRM write-back, workflows
AI access to your deal data, without the leak risk.
User-scoped OAuth + RBAC on every call, and every call is logged for a full audit trail. Bidirectional, controlled CRM write-back. SOC 2 — see the full trust center for our data-handling and privacy practices.
View the trust center →