Hindsight

A GTM platform that learns from every deal.

Data engineering, search, retrieval, and monitoring—built in from day one. Focus on delivering the workflows and skills your team needs, grounded in what you learn from every deal.

  1. Understand

    01

    Bring deal evidence into a current, structured view.

  2. Learn

    02

    Improve playbooks and retrieve comparable experiences.

  3. Apply

    03

    Guide reps and inform teams in their workflows.

  4. Review

    04

    Deal Reviews measure execution and outcomes to improve guidance.

One understanding of the deal, built from all the evidence.

Data pipelines keep context current. Deal Reviews reconcile CRM records, calls, emails, and buyer feedback into a structured view of customer fit, sales execution, product fit, and decision drivers.

That shared understanding gives your playbooks, agents, and reports the same foundation to work from.

SalesforceGongGmail
Explore Deal Reviews

Improve the playbook.
Bring the right experience to each deal.

Playbooks capture the patterns.

Turn what works across wins and losses into guidance on who to target, how to run discovery, and how to position. Agents suggest updates as new evidence comes in; your team reviews and publishes them.

Published discovery guidance

Have the buyer describe one hero workflow and its business impact in their own words.

Evidence-backed guidance · Version history

Explore Playbooks

Deal Memory brings back the specifics.

Retrieve relevant experiences when a live deal needs them. Hindsight matches buyer signals, requirements, decision drivers, and deal context to comparable wins and losses, with source evidence attached.

Experience for a live deal

How did similar buyers resolve migration concerns before their security review?

Comparable wins + losses · Original deal evidence

See comparable deal retrieval

What happened when we faced this before?

A published playbook gives you the general approach. Comparable deal retrieval adds the specifics: what similar buyers cared about, what your team tried, and how those deals turned out.

Agents retrieve that experience on the fly, so guidance reflects the situation in front of the rep.

New opportunity

SalesforceGong
Demo stage

Harbor Health

Enterprise · $180K ARR

IT decision makerIntegration confidenceQuickBooks integration

6 comparable opportunities

Meridian Health

Enterprise opportunity

Won

Matched on

PersonaFeatureDriver

Acorn Systems

Enterprise opportunity

Won

Matched on

PersonaFeatureDriver

Northstar Labs

Enterprise opportunity

Lost

Matched on

PersonaFeatureDriver

Bayview Group

Enterprise opportunity

Lost

Matched on

PersonaFeature

Evergreen Co.

Enterprise opportunity

Won

Matched on

FeatureDriver

Cascade Analytics

Enterprise opportunity

Lost

Matched on

PersonaDriver

Example comparable opportunities, matched on buyer and deal signals.

Current deal context.
Published guidance.
Relevant experience.

Plays bring all three together to help reps decide what to do next. They automatically reference the latest published playbook and use comparable deal experience to tailor the guidance.

Explore Plays

Insights give leaders, product teams, and managers recurring views of the patterns that matter to them.

Explore Insights
Hindsight
HindsightApp
Slack

Winnable: Northstar Health $180K

Security review is next week. The buyer is concerned about migrating historical data.

Play: Bring the IT owner into a migration-planning session. Use the phased rollout approach from comparable wins.

DraftSnooze
Live deal contextLatest published playbookComparable experiences

Your tools will change. Your execution layer doesn’t have to.

The data engineering, search and retrieval strategies, and monitoring are built for you from day one. Focus on delivering the workflows and skills your team needs.

CONNECT FROM ANYWHERE

CRM
SalesforceHubSpotAttio
Calls
GongFathomFirefliesGrain
Emails
GmailOutreachSlack
Documents
Google DriveNotionConfluence
Warehouses
SnowflakeDatabricks
HINDSIGHT EXECUTION LAYER
Data pipelines + deal understanding
Business context + semantics
Search + comparable deal retrieval
Playbooks + Plays
Monitoring + measurement
API + MCP

EXECUTE ANYWHERE

SlackSalesforceHubSpotClaudeChatGPTGeminiGleanHindsight
API + MCP

Replace systems on either side without rebuilding the intelligence, playbooks, and execution logic in the middle.

Use Hindsight end to end

Use Deal Reviews, Playbooks, Plays, and Insights on the same foundation, without building the underlying pipelines, retrieval, or monitoring.

Build workflows and skills for your team

Use API and MCP to build team-specific workflows and skills on Hindsight’s deal context, published playbooks, and comparable experience.

Your data remains yours, with export and hosting options that meet your security requirements.

Better context for every GTM agent.

Compared with agents retrieving raw GTM data through MCP, Hindsight provides reconciled, business-specific context that is smaller, more complete, and easier to apply.

50%fewer tokens

Concise Deal Memory replaces repeated retrieval and processing of raw calls, emails, and CRM records.

30%higher retrieval accuracy

Business-specific enrichment and comparable-deal matching retrieve more complete and relevant evidence.

Production-readyin two weeks

Give internal agents usable GTM context without spending six or more months building the pipelines, semantics, retrieval, and evaluation layer yourself.

*Based on Hindsight benchmark testing against agents retrieving the same underlying GTM evidence through raw MCP tools. View benchmark methodology →

Turn every deal into experience your team can use.

See Hindsight in action